Here's what we mean by it:
• A founder starts their journey at the top of the Idea Vortex with a half-baked idea and a fledgling team.
• As the founder spends time traversing the vortex downward, iterating the product and trying different sales pitches, the core idea itself evolves and the team becomes better.
• The immense learning that happens in this turbulent journey through the Idea Vortex eventually leads to success.
• The only condition is that the founder should be Relentless – never give up, keep trying new things, and learn continuously from every failure.
We back founders that share our ethos.
Kshitij talks about this in a video here.
Here's how: